Unlocking the Gen Z Workforce: Insights and Strategies for 2023
Share this post
July 28, 2023
5 min read
By 2025, Gen Z is projected to make up an impressive 30% of the global workforce. But as this transition looms on the horizon, employers are faced with a pressing question: how do we attract and retain this vibrant generation? Delving deep into their work preferences and values is a crucial step forward.
Decoding Gen Z's Work Preferences in 2023
1. Culture Above All: Just as they curate their social media profiles, Gen Z is deeply invested in an organization's culture. They’re on the lookout for places that resonate with their values, encourage individuality, and offer a sense of belonging.
2. Learning is Non-Negotiable: This isn’t a generation that's content with stagnation. They’re hungry to learn, evolve, and make meaningful contributions. NASSCOM’s research highlights their inclination towards continuous learning and professional growth.
3. Inclusivity in its Truest Form: For Gen Z, diversity and inclusivity aren’t just buzzwords. They're seeking workplaces that genuinely celebrate and accommodate diverse backgrounds, perspectives, and identities.
4. Flexibility is Key: Traditional 9-to-5 setups might not always cut it. Gen Z values the freedom to manage their schedules, emphasizing work-life balance and the ability to blend personal and professional commitments seamlessly.
5. Purpose-driven Work: They're not just after a paycheck. Gen Z wants to engage with roles that have a clear purpose and make a tangible difference, whether it's within the company or the broader community.
6. Transparent Communication: Gen Z grew up in an age of information. They value transparency from their employers, expecting open dialogues about company decisions, directions, and their role within the larger organizational mission.
According to Forage, a recent survey was conducted by GOBankingRates which showed some Gen Z work tendencies. About 29% of Gen Z folks like remote work, which is the smallest percentage among all generations. However, 27% feel it's a must-have, the most among the groups. Meanwhile, 17% are okay with a mix of remote and in-office, and 14% don’t want remote work at all.
Engaging Gen Z: Tips and Strategies
1. Optimizing Job Postings: Craft listings that are clear, authentic, and visually compelling. Highlight your company’s values and growth opportunities. Showcase benefits like flexibility and inclusivity.
2. Engaging on Digital Platforms: Gen Z has a pronounced presence on Instagram, Twitter and LinkedIn. Engage them with genuine behind-the-scenes looks into company life and content that mirrors your brand’s ethos.
3. Retention Strategies: Encourage open channels of communication, align tasks with personal growth paths, and be flexible in role definitions.
4. Feedback Loops: Gen Z appreciates a culture of feedback. Regular check-ins, both formal and informal, can help them feel valued and understood.
5. Strengthen your campus recruitment: Building good connections with colleges and universities can help in reaching out to Gen Z talent. To make the process smoother, keep an eye on relevant KPIs and adopt practical strategies for recruitment events.
As more Gen Z individuals join the professional world, it's essential for businesses to adjust and resonate with their goals and values. In doing this, companies aren't just giving out job offers; they're building spaces where Gen Z can grow, bring new ideas, and contribute meaningfully. Understanding and meeting their needs is not only good practice, but it also paves the way for continued growth and stability
Do you know at Newton School, our students ace it with industry-lead mentorship, 50+ hours of soft skills training and preparation through mock interviews with 960+ hours of code?
If you're on the hunt for young and talented tech professionals, whether for software development or data science roles, Newton School has a pool of ready-to-join candidates. And the best part? Hiring from us won't cost you a dime.
Interested? Give us a call at 9606907486 or explore more at Newton School.